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Permission Marketing

Grow Your Brand with Permission Marketing Strategy

Obtaining communication consent is a strategic necessity for businesses to establish sustainable dialogue with their target audience. Especially in the digital marketing world, communication activities carried out without consumer consent can damage brand reputation and lead to legal sanctions. At this point, the concept of permission marketing, the foundation of modern marketing, comes into play.

Figensoft Permission Marketing service allows businesses to manage this critical process and strengthen customer loyalty. Our platform ensures full compliance with current regulations such as KVKK and IYS, providing legal assurance for your marketing activities.

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What is Permission Marketing and What Advantages Does It Offer to Businesses?

Permission marketing is a modern communication strategy where potential customers open the door to you, instead of you knocking on theirs. Essentially, it covers all marketing activities where consumers give prior and explicit consent to receive commercial electronic messages (SMS, email, etc.) from a brand. This consent must always be taken in a way that preserves the consumer’s right to easily withdraw it at any time.

The Key Advantages of Permission Marketing for Your Business:

This strategy goes beyond being a legal requirement and provides tangible benefits for your business:

  • Higher Engagement and Conversion: Since you reach people who actually want to hear from you, your message open and click-through rates – and therefore sales conversion potential – increase dramatically.
  • Stronger Customer Relationships and Loyalty: By building communication on dialogue rather than imposition, you create a trust-based, long-term relationship with your customers.
  • Efficient Budget Usage: Instead of spending your marketing budget on audiences uninterested in your products or services, you focus directly on relevant and potential buyers, maximizing your return on investment (ROI).
  • Legal Compliance and Brand Protection: By fully complying with legal regulations such as KVKK and Message Management System (IYS), you protect your brand from possible legal sanctions.

Simplify Your Processes with Figensoft Permission Marketing Platform

Figensoft offers you end-to-end solutions to manage this critical process. Through our platform you can:

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Consent Collection Tools

Create customized consent forms for your website and collect SMS and communication permissions from your customers in full compliance with the law.

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Centralized Consent Management

Manage all collected consents in a single secure database and instantly process opt-out requests.

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Targeted Campaign Creation

Organize personalized and effective marketing campaigns specifically for target audiences consisting only of permissioned contacts.

Why Figensoft? End-to-End Permission Marketing Solutions

Figensoft Permission Marketing aims for more than just compliance: it helps you build profitable, sustainable, and trust-based relationships with your customers. We designed this process so you can manage it end-to-end on a single integrated platform instead of scattered tools.

  • Build Trust at Every Touchpoint: It all begins with the very first interaction with your customer. Figensoft enables you to easily and legally collect communication consent wherever they encounter your brand – on your website, mobile app, a QR code in your store, or a short SMS code. Each consent collected becomes a legally valid electronic proof with a timestamp, proving your brand’s transparency from the start.
  • Securely Manage Your Most Valuable Asset: The valuable consents you collect from customers are safeguarded in Figensoft’s secure, centralized infrastructure like a digital vault. Instead of dealing with scattered lists, you can manage, segment, and easily access all permissioned data for your marketing strategies. Your data is protected at the highest level against unauthorized access.
  • Turn Permissions into Engagement and Loyalty: But collecting consent is just the beginning. Figensoft’s intelligent campaign platform enables you to deliver truly engaging, personalized, and valuable content to your customers using this permissioned database. By sending the right message to the right audience, you transform marketing communications into genuine engagement and long-term loyalty.
  • Earn Customer Respect Through Transparency: One of the most important elements of a trust-based relationship is transparency. Allowing customers to easily withdraw their consent at any time strengthens their respect for your brand. Our platform automates these opt-out processes, keeping you fully compliant with regulations while ensuring maximum customer satisfaction.

Figensoft simplifies and secures the entire permission marketing cycle for you – from consent collection to data management, from campaign delivery to opt-out processes.

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Discover the Advantages of Figensoft Permission Marketing Service

Figensoft Permission Marketing provides businesses with a range of important benefits and multiple reasons why it should be preferred. Here are some of the advantages it offers:

Multi-Channel Consent Collection:

Figensoft allows businesses to collect consent through multiple communication channels. Consents can be obtained from customers via websites, mobile apps, automation, and other digital channels. This gives businesses the opportunity to reach a wider audience and diversify their marketing communication.

Multi-Language Support:

Figensoft Permission Marketing offers multi-language support. Thanks to this feature, businesses can reach different customer segments in their own language and communicate effectively with them, allowing them to enter international markets more successfully.

Permissioned Database:

Figensoft ensures that a customer who has already given consent is not charged again. This helps businesses reduce costs and use their budgets more efficiently.

Full and Legally Valid Electronic Proof:

Figensoft transforms permission marketing processes into legally acceptable electronic documents. This keeps businesses legally safe and provides reliable proof in case of legal disputes.

E-Signature Timestamp on Electronic Proof:

Figensoft ensures that electronic documents are timestamped by E-Güven, which increases their validity and reliability.

What Channels Can You Use to Obtain Customer Consent?

At Figensoft, businesses have access to various effective channels to obtain communication consent from their customers. These channels enable businesses to engage with customers, gain their consent, and carry out permission-based marketing activities.

Interactive SMS
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A customer can start the consent process by sending an SMS with 'CONSENT' space 'Brand' to a designated short code. Legal texts compliant with ETK and KVKK are then sent to the customer. Once the entire approval process is managed in line with regulations, the consented data is transferred to IYS.

Face-to-Face Communication
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URL Link
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Web Form
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QR Code:
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In-App Notifications
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Social Media and Digital Ads
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Call Center and Voice Consent
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How to Segment Target Audiences in Permission Marketing?

Once you build your permissioned database, the most critical step is not to send the same message to everyone, but to group customers according to their common traits and behaviors. This strategy, known as segmentation, ensures your marketing communication is more personal, relevant, and effective. Instead of a 'one-size-fits-all' message, you can create special campaigns tailored to the interests of each customer group.

Key Benefits of Smart Segmentation:

  • Personalization and Relevance: By segmenting customers based on demographics (age, location), purchase history, or interests, you can provide offers and content that truly add value.
  • Improved Campaign Performance: Personalized messages achieve much higher open, click, and conversion rates compared to generic messages.
  • Stronger Customer Loyalty: Customers feel more loyal and trusting toward a brand that understands them and communicates according to their needs.
  • Efficient Budget Usage: Instead of spending your budget on groups unlikely to be interested in a campaign, you focus on segments with the highest conversion potential, optimizing your marketing spend.

How Does IzinIzin Work?

Figensoft's permission marketing software, IzinIzin, allows you to reach customers quickly and practically. This software can be used in store sales, websites or mobile applications. Permission can be obtained through the Registration Process, Single Optin or Double Optin methods. In the permissions obtained with the Double Optin method, a Verification code is sent via OTP SMS in the first message, while the second message provides a free exit right (Right of Refusal) in accordance with Article 7.3 of the ETK. The user continues to receive advertising messages unless he exercises his right of refusal. This method allows businesses to communicate effectively with their target audience by ensuring that marketing communications are allowed with customers' consent.

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As Figensoft, We Achieved Firsts

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The first Permit solution in Turkey

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Being a permit collector in more than one country based in Türkiye

Brands We Provide Permission Marketing Services

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PermisisonMarketingFaq*

What is an opt-in form?

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An opt-in form is a form through which customers can voluntarily submit their information to receive marketing communications. This form can often be found on websites, mobile applications or other marketing materials.

What is the opt-out option?

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What is the double opt-in process?

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What are the disadvantages of permission marketing?

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How does permission marketing affect open and click-through rates?

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Can permission marketing lead to a higher conversion rate?

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Does permission marketing only apply to email marketing?

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